Thomas Lélu worked with vintage erotic imagery and car hoods for this very persuasive set.
After our visit, he kindly answered a few question about the expo and shared some thoughts about his conception of being an artist.
CDP: I guess the message of the show has to do with the eponymous book? Can you tell me more?
Thomas Lélu: I discovered this book by discussing with my architect uncle. The issue interested me, especially the idea that the communication industry uses methods that sometimes are designed to demonstrate something to sell something else. I found that it joined my reflection on this exhibition project, and generally my questions about the world of art today.
CDP: The message is addressed to the world of art or society in general?
Thomas Lélu: There are no message just thoughts that take the form of work. I hate the idea of making art for passing messages. Better engaging in politics or in the one man show.
CDP: Do you consider your work participates or denounces the hidden persuasion?
I invent forms, I propose things, I don't denounce anything and I'm particularly not involved in the illegal persuasion, I appropriates things, I move, I replace them... It's about creating, nothing else. Creating is reinventing the world around us, escape dogma, speeches, all of which could directly or indirectly be linked to a form of thought control, control of beings to freeze things and thus wipe them out. Creating is the opposite of hidden persuasion, it is to invent a form that has no intrinsic value. It is creating desire by the scarcity of what you offer.
For more info: http://www.thomaslelu.com/