Young Friends Wearing Clothes

The Alexander Wang x H&M collaboration seen by Saliva and his friends.

This film about friendship and normality by a group of friends from Prague was shot at the academy of fine arts of Prague with zero budget and shows, through gestures and framing, the ambivalent reception of the Wang x H&M collab by the industry and the consumer.

Ambivalent cause it mixes concepts that were supposed to be opposed to one another: luxury and consumerism, design and mass market, normality and originality.

The normality (music, installation, smiles and gestures, green background) is shown as distorted and twisted by imperfections: iPhone cracked screens, wrong framing and too normal situations.

The zero budget is also a deliberate choice of the artist who wanted to show that creativity and collectiveness is an underrated form of value that money can't buy. You will also notice the sound contains a watermark that requires payment for its removal.

After watching it, it feels like we have to run with our friends to the next H&M and throw our iPhones to the walls to feel happy and unified.

Fashion is fun. Life is fun. Friends are fun.

Young Friends Wearing Clothes

Credits



wearing:
wang x h&m

front of camera:
evdokia zamakhina
se niess
oldrich bystricky
daniel posta
zdenek vacek

behind the camera:
luzek recovered
sasha melnychuk
nik timkova

made by saliva

 
 

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