DISCLAIMER - Before we start it would be honest to mention that Ignacia is my personal friend. Which makes the exercise a bit more complicated than usual, because I want to be kind to her without sounding too obliging and keep some kind of credibility.
Ignacia Zordan is simply the best brand ever. Since she started working on her collection, we were sure it would be amazing. And it is !
Her work is a comprehensive form of art evolving around the concept of second skin, south american tribe graphics and minimal street aesthetics.
I hear you screaming "Cultural appropriation !!!" but never forget that Ignacia is from Chile and therefore definitely legit making money out of her own cultural background.
Her garments are available only on her magnificent online store, cause she wants to have a direct relationship with her customers while remaining "not visible".
That's actually why we are using an illustrative picture from an editorial shot by Stas Kalashnikov instead of her own portrait. And by the way good luck for finding one online.
You won't find her on this video project either (even if she's actually quite good looking, a tall brunette with long hair and a bright smile):
Ignacia is not gonna have a show during the coming fashion week, and she's damn right, fashion shows are so 2012 but you can find her lookbook and online shop on this website she designed and coded by herself: IGNACIA ZORDAN DOT COM
So contemporary, she's definitely a do-it-yourself crossover artist next gen global young designer of the cyberspace and that's probably what we like the most about her (along with her designs, smile, intelligence and her long black hair).
Photos are from Stas Kalashnikov
Style Liza Ostanina
Model Sharon Timmer at Women
Video directed by Anaïs Commaret & Martin Laszlo
Models Vanya Polunin, Eri Oya et Azuli Peeters